Campaign Design
Technology in the thread
Textile performance observed beneath the surface through a series of elemental interactions.
No diagrams, specifications, or promises. Instead, the material is subjected to water, ice, heat, and light— each technology revealing itself through contact with the world. The camera moves close enough for texture to become landscape. Water gathers and disperses. Ice softens. Light travels across woven surfaces. Graphics are minimal. Performance is understood through experience, not description.
Role
Visual Concept
Art Direction
Video Production
Format
YouTube Campaign
Agency
Commid
Client
Schoeller Textiles
Year
2023