Campaign Design
Between the lines of code
Contrasting states of work and leisure paired through parallel compositions.
The ever-desired yet often elusive idea of work–life balance is framed through a split-screen structure. Professional and private scenes are placed side by side, aligning gestures, settings, and actions across each image. A code-inspired graphic system brings the logic and visual language of software development into the layout.
Holding Balance Among Worlds
Opposing roles share a single frame, shifting between environments without settling into a fixed state.
Balance appears not as separation, but as coexistence—held in a state of ongoing tension. Work, leisure, stillness, and movement remain in direct relation, with color and composition maintaining precision across changing situations. The result is a visual system that makes contrast readable without resolving it.
Role
Art Direction
Graphic Design
Animation
Print Production
Format
OOH and Digital Campaign
Agency
Commandante
Client
msg for banking
Year
2022