Schoeller Textile
2024
Campaign Design
The campaign was intended to reveal the inner workings of textile intelligence through six videos that methodically showcase Schoeller’s innovative technologies. Each video isolates a function, the material’s unique properties —water repellence, rapid drying, and moisture management—communicated through a mix of close-up fabric shots, natural landscapes, and active lifestyle scenes. By combining technical precision with human experience, the campaign connects scientific innovation to everyday use. The result is a narrative that frames textile intelligence as both functional and responsible, merging innovation with environmental awareness.
Industry
Textile

Role
Art Direction
Motion Design
Video Editing
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