msg for banking
2022
Campaign Design
A recruitment campaign developed for the IT department at msg for banking, aimed at highlighting the ever-desired yet often elusive concept of work-life balance. This corporate fantasy—the supposed harmony between professional ambition and personal well-being—was brought to life through a visually striking split-screen narrative. The campaign unfolded across both out-of-home and digital advertising channels.
Industry
FinTech
IT Services
Consulting
IT Services
Consulting
Role
Art Direction
Editorial Design
Motion Design
Editorial Design
Motion Design
